It’s a land of superlatives: Perthshire's highest mountain; Scotland's longest river; and Europe's oldest living thing. Offering all the best of Scotland in a nutshell, there is something for all ages and interests here whether you seek adventure, cultural stimulation, wildlife, or well-being.
First made famous by Robert Burns, Scotland's national poet, today Aberfeldy is Scotland's first Fairtrade town and retailers and attractions throughout the area do their best to promote Fairtrade, organic and environmentally friendly products. Just six miles west of the town, Loch Tay is the largest loch in Perthshire, framed by majestic mountains and hillside farms and cottages. As well as being the popular playground of sailors and water sports enthusiasts, the loch is home to 18 ancient dwellings called crannogs. Nearby to the north, Glen Lyon is often described as the longest, loneliest, and loveliest glen in Scotland, and has a wonderfully mystical atmosphere.